Make a difference with denim – join the Denim Day Movement!

To honor victims and survivors of sexual assault, wear jeans on Wednesday, April 24, to promote discussion of the misconceptions that surround sexual violence. Be sure to take a group photo, share on social media using the hashtag #DenimDay. Make sure to tag InterAct.

About Denim Day

Peace Over Violence created the Denim Day campaign after a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault.

For more information on the case, visit The New York Times’ coverage.